Our chalk's journey starts with magnesium hydroxide being sustainably extracted from the sea. Carbon dioxide is then added. The result? The purest and most effective form of climbing chalk on the market.
Many climbing areas are great locations, I want the next person to enjoy the area, routes, and adventure as much as I have done, and that can’t happen for them if I’ve pooped in their bivvy spot, ticked all their sequences or made them slip on my banana peel. Maybe it’s time for me to be more conscious about the little things, which added together with thousands of others would have a big impact on other peoples experience.
The next time you take a powder shower or tick up a boulder with aimers that could be seen from outer space, think about the resource you're using, and how it got to you. There is a cost, an impact, and a whole unseen life in a simple block of chalk, something it would benefit us all to consider.